If it's funny, it sticks
BakerStreet Education is the side of our portfolio focused on making test-prep material stick. The standard advice for AP exams, the SAT, the GMAT — re-read the textbook, drill flashcards, take a practice test — leaves out the most important step: encoding the material in a form your brain will actually retrieve under exam pressure. Every app in this pillar is built around that gap.
The approach varies by subject. HistoryHype uses illustrated mnemonics and spaced repetition to anchor AP World History's 54 topics in long-term memory. WordHype pairs 975+ SAT, GMAT, and LSAT vocabulary words with AI-generated cartoons so the meaning is encoded visually, not just textually. EconHype teaches AP Economics through real-world stories and Freakonomics-style insights instead of just graphs and definitions. HypeBeats turns key concepts into ~30-second study songs you can loop on a commute. And HistoryHype Book is the print companion to the HistoryHype app — full-color paperback, single-task by design, for students whose phones are the bigger study liability.
Each app is built around the cognitive science of retrieval, not the marketing science of completion. They're not designed to feel exhaustive — they're designed to put the material where you can actually find it on exam day. Browse the apps below, or jump straight into a specific app's deep dive.