Alternative Data. Solved by AI.
PRIVACY NOTICE
Last updated: September 9, 2025
We care about your privacy. BakerStreet AI (“BSAI”) is an Alternative Data company. We offer a wide range of products and services related to Alternative Data and measurable insights. When you use our website, purchase our products or services, or otherwise interact with our business online or offline (collectively referred to as “Services”), we may collect information about you (“Information”), including information considered “personal information” under applicable privacy laws.
This Privacy Notice is not for Services directed to individuals who are less than 18 years of age (legal adulthood). If you are not an adult, please stop and discontinue your use of the Services.
How Can You Contact Us
If you have any questions about this Privacy Notice you can contact us and our Data Protection Officer at: watson@bakerstreetai.com or 8401 Mayland Drive Suite S, Richmond, VA, 23294, USA
This Privacy Notice contains:
What Information Do We Collect?
We collect Information when you interact with our Services online or offline. In general, the Information we collect is either (a) provided by you or (b) collected by us when you use our Services. Where required by law, we get your consent to collect this Information. This Information includes:
Account and Contact Information: Name, phone number, postal address, email address, username, password, age, or birth date.
Payment, Purchase and Account Information: Credit, debit or other payment card information and Information about your subscription, account, purchases, or discounts.
Location Information: coarse location (i.e., Information derived from device information associated with your IP address, city or country code, or address) or precise location for limited services and/or region-specific offerings.
Device and Other Technical Information: Information about your hardware, operating system, browser type, browser settings, your mobile carrier or Internet Service Provider, and unique identifiers associated with your device, including IP address.
Usage Information: Webpages (including searches you conduct), apps and ads you see and interact with, as well as the accounts you link together with our Services, which may include mouse clicks, mouse movements, keystrokes, and page scrolling. When you use our Service, you consent to the recording of your interactions with us.
Social Media Information: Information about your social media engagement and interaction with social media sites.
Other Information You Provide: Information you provide when you use our Services or participate in our events, surveys, or promotions or when you interact with us or others on our pages and accounts on social media and other companies’ platforms.
What Are Our Sources of Information?
In addition to the Information we collect from you directly, BSAI may receive Information about you from a variety of sources, including other individuals and third-party businesses. For instance, we may receive Information about you from the following sources:
Friends and Other People. We may receive Information from people you know, such as when a friend invites you to participate in an offering, makes recommendations, or discloses content to you.
Companies You Direct to Disclose Information. We receive the Information you ask other companies to provide to us, such as your mobile carrier or your device carrier for authentication and personalization, to receive access to our content, or to participate in special events.
Publicly Available Sources. In limited cases, we may get Information from publicly available sources.
BASI Technology and Service Providers. We may receive Information from our service providers and other technology partners we work with, such as companies that assist us with account validation, analytics, fraud prevention, or otherwise help us run our Services.
Joint Venture, Promotional, or Strategic Partners. When we partner with other companies, we may receive Information from them.
We may combine this Information with Information we collect directly from you.
How Do We Use the Information We Collect?
We use Information only as permitted or required by law and as described in this privacy notice or otherwise disclosed at the time of collection (including GDPR).
Provide BASI Services. We use your Information to provide our wide range of Services that you request, view, or otherwise engage with. This might include customizing and personalizing the Services for you.
We use Information to enhance your experience of the range of Alternative Data and measureable insights. We may use it to recommend insights and datasets that we think you’ll want to see, manage your subscription orders and payments, or to target and deliver marketing and advertising
Improve our Services. We may analyze your information (and create aggregated data derived from your Information) to develop, maintain, analyze, optimize, improve, measure, and report on our Services and Services features and how they are used.
Communications. We may send you communications, including by email, push notifications, or text, about purchases, your account, offers, contests, surveys, changes to policies, customer service inquiries, or to request feedback. We may record your comments, text, or voice communications for purposes of making features available, improving our services, and addressing potential abuses of the Terms of Use that apply to our Services. or other concerns on behalf of our users.
Advertising and Marketing. We promote our brands and offerings by publishing advertising on our own Services and by placing ads on third parties’ services. We also provide advertising services for third party advertisers. We may use your Information to model, segment, target, offer, market, and advertise our Services, including providing discounts or offerings from our affiliates, business partners, and select third parties, and running competitions on social media and other channels. We may also use your Information to provide and improve our advertising services, including how we target and measure our publishing of ads for third party advertisers.
Operate our Business. We also use Information to support our internal business functions, including finance, accounting, and audit.
Safety, Security, Fraud Prevention. We may use your Information to enhance the safety and security of our Services. We may also use it to verify your identity, monitor, investigate, and prevent fraud, and halt other unauthorized or illegal activity.
Comply with Law and our Terms of Use. We may use your Information to comply with applicable law, such as to satisfy a tax obligation or government request. We may also use it to enforce or defend our rights, investigate, or report potential violations of our Terms of Use.
With Your Consent. We may use your Information with your consent for other purposes described at the point of collection.
Deriving aggregated data. We may analyze your Information to create aggregated data that we use in connection with any of the other uses of Information set out in this section.
Retention. We only keep Information for as long as we need it to fulfil the purpose we are using it for, as permitted by law.
Who Do We Disclose Your Information To?
BASI may disclose Information to:
Service Providers. BASI hires vendors and other companies to perform services for us such as creation, maintenance, hosting, delivery, and marketing of our Services. This may include processing payments, email and order fulfillment, administration of contests, customer service, or conducting research and analytics, including recording of mouse movements or clicks, keyboard strokes/touches, page scrolls, typed text or other interactions during a user session. We may also use service providers to enable our chat, comments, or survey features, to moderate comments and chat among our users or to verify disclosures from influencers we work with. These chat, comment, survey, or moderation service providers may obtain recordings of your comments, text, or voice communications for purposes of making the feature available.
Sponsors, Co-promotions, and Branded Programs. We may offer content or programs (e.g., competitions, sweepstakes, promotions, games, applications, branded community or panel programs or social media integrations) that are sponsored by or co-branded with third parties that may collect or obtain Information from participants. When you participate in branded community or panel programs your name and contact information may also be disclosed to other participants or made public.
Advertising and Marketing Companies. BASI may disclose Information with advertisers, ad agencies, ad networks and platforms and other companies to provide advertising to you based on your interests.
Legal and Law enforcement Purposes. BASI may disclose Information in response to legal process, for example in response to a court order or a subpoena, or in response to a law enforcement agency's request. We may disclose Information to third parties for fraud prevention, to investigate or prevent illegal activities or violations of the Terms of Use of our Services, to protect the rights and safety of others, or as otherwise required by law.
Change of Control. BASI may transfer Information in the event of an actual or potential business transaction, such as if one or more of our business units or assets are acquired by, sold to, or merged with another company or as part of a bankruptcy proceeding or a business reorganization.
Others. We may disclose Information at your direction or when you provide us with your consent to do so, for example, when we disclose information to a third party to link an account you have with us to the third party’s account.
What Do You Need to Know About Cookies and Other Identifiers?
A cookie or other tracking technology is a small piece of script or code that is stored on your browser or device to help websites and apps remember you and collect information about your use of the Service. BASI uses cookies, web beacons, SDKs, pixels and other tracking technologies (collectively referred to as “cookies”) to make your experience on our Services better. These technologies help recognize your browser or device, maintain your preferences, and provide certain features (like saving your location). BASI and third parties may use these technologies to collect information over time from websites, apps, and other digital products. We and third-party advertising companies may use this Information to help serve advertising tailored to your interests, both on and off the BASI Services. These technologies also help measure advertisements across our Services, marketing emails and other third-party websites, apps, devices, and services.
We may also work with third parties that collect data about your use of the Services and other sites or apps over time for non-advertising purposes. For example, BASI uses Google Analytics and other third-party services to improve the performance of the Services and for other analytics purposes. These third parties are responsible for their cookies and identifiers, and may use them for their own purposes with your consent. For more information, see Google’s Privacy & Terms . To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.
How Can You Control Your Information?
There are a number of tools and options you can use to help control how your Information is collected, used, and disclosed.
Individual Rights: depending on the country where you are based, you may request the following:
Right to access and rectification: you can request Information we hold and the correction of any errors of your Information.
Right to erasure/deletion: the right, in certain circumstances, to ask for your Information to be deleted. In specific cases, we may not be able to delete some types of Information, in particular, where we have a legal obligation to keep that Information (e.g., for regulatory reporting purposes), or where you want us to continue to provide you with a Service and the processing of the Information is necessary for the provision of that Service.
Right to restriction of processing: the right, in certain circumstances, to restrict further processing of your Information.
Right to object: The right to object (on grounds relating to your particular situation) to the processing of your Information on the basis of our legitimate interests, including for direct marketing purposes.
Right to withdraw consent: you can withdraw your consent at any time in respect of any processing of Information which is based upon a consent.
Right to lodge a complaint before the supervisory authority for data protection in your country, if you consider that your rights under the applicable privacy legislation have been infringed.
Marketing Communications. If you would like to stop receiving email or text marketing communications from us, follow the “unsubscribe” instructions provided in the relevant email or respond “STOP” to the relevant text.
Third-Party Targeted Advertising. You can also opt out of targeted advertising on websites by third parties that participate in self-regulatory programs via the following links: Websites: The Digital Advertising Alliance (DAA) WebChoices and Network Advertising Initiative (NAI) WebChoices. Mobile: DAA AppChoices and NAI Mobile Choices
Browser and Device Settings. You may have more options depending on your mobile device, operating system, or browser. Please review the support materials and/or the privacy settings for the respective devices and systems to learn more about these features and how they apply to targeted advertisements. Blocking cookies may also prevent you from accessing some of our content or Service features.
Precise Location Information. To disable collection of mobile device precise location information through our apps, please access your device settings and choose to limit that collection.
Please note some of the rights detailed above are not absolute, might not all be available in your country, and may not be applicable in certain scenarios.
How Do We Protect Your Information?
BASI has implemented administrative, technical and physical safeguards to help protect your Information. Unfortunately, no security measures are perfect, and we cannot assure you that Information will never be accessed or used in an unauthorized way.
What Happens If We Change or Revise This Policy?
From time to time, we may update this Privacy Notice and post the updated Policy here. We encourage you to periodically check back and review this Policy so that you always know our current privacy practices.